FTC, COPPA and why you should not worry about the New Rules (Everything You need to know)

These changes will affect thousands of YouTube creators who are completely unaware the vast majority of their advertising revenue could disappear in less than 10 weeks.

The FTC believes that creators running personalized ads poses a privacy risk to kids, despite the fact that the creators themselves have no access to data about individual viewers. The FTC assumes that banning personalized ads on any content kids enjoy is in a child’s best interest; it doesn’t see the unintended consequences for creators who, in some cases, rely almost entirely on personalized ads to make their livelihoods.

If you make content that is intended for teens or adults, but also contains elements from the FTC’s list of 10 factors that appeal to kids under 13, you’re in danger of being demonetized and penalized starting the beginning of the new year.

So Why should you not worry about these new rules?

Okay so the FTC released the article detailing more stuff about COPPA so we really suggest you to read it:

So first is that the FTC will determine whether your channels for kids or not take a look at that last one this is not one that YouTube included in its announcement.
Competent and reliable empirical evidence about the age of the audience.


Second thing we see in that FTC article goes on to explain that just because your video uses bright colors or animated characters doesn't mean that you're automatically covered by COPPA.

Third thing FTC says in that article is that your content isn't considered directed to children just because some children may see it however if your intended audience is kids under thirteen then you're covered by COPPA and have to honor the rules requirements.
so what this is saying is that even if some kids are watching your videos, that does not affect your channel because your intended audience is the biggest factor.

Do you intend your channel to be just for kids?
Probably not and if you don't you’re clear. (of course making kid’s songs and marking your video as “not made for kids” you will get penalized! So, stay smart!

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