Here's my full blog article on creating an ICP 👉
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📺 Other great sales videos to check out (click links):
StoryBrand video I mentioned:
Valuetainment:
Alex Becker:
Dan Lok:
💡 About This Video:
Are you trying to attract repeating customers that you love? Good! Here's the thing... most entrepreneurs make a critical mistake that causes them to never grow beyond a small business (or sometimes even attract any customers at all). What is it? They never actually know who their customer is (even though they think they do...) There's a simple way to overcome this, and that's creating an ideal customer profile, or ICP. I'll teach you how to create one in less than 10 minutes.
Jaron Lukasiewicz is the CEO of Influential Capital, a serial entrepreneur and leading adviser to startup company management teams. Jaron founded one of the world's first digital currency exchanges in 2012 (acquired in 2016) after a career in investment banking and private equity. He has been featured in The Wall Street Journal, The Financial Times, Bloomberg, CNBC, TechCrunch and other media publications.
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