The campaign aims to raise awareness about the importance of the wolves to nature and raise funds from football fans and the general public to help an international program of reintroduction of wolves to their natural habitat, with the aim of reproducing this species.
Our Mexican striker helped launch the partnership by dropping in to a Wolverhampton school who were learning about the importance of the Mexican wolf to its habitat.
For more information or to donate to the campaign, visit wwf.org.mx.
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