TAGWORDS - Cannes Lions 2018 - Case Study | Budweiser | Google Search Marketing | Creative Campaigns

Tagwords leverages the ubiquity of Google search by replacing a billboard image with a search phrase. Viewers who followed the instructions found historical images of musicians enjoying (or wasting) Budweiser--images that it would have been expensive or impossible to get permission to use for the out-of-home campaign.

Video Credits:
Agency - Africa, Brazilian agency
Brand - Budweiser

Song Credits: In One Ear
Artist: Cage The Elephant

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Advertising,creative ads,top ideas,innovative ideas,google search campaign,budweiser,US musicians,