Furniture is one of the biggest sectors of ecommerce, as they provide products for virtually every member of the populace. Being a large sector in ecommerce, furniture brands face a lot of difficulties especially when it comes to returns. In this episode of Digital Icons, we speak to David Kohn, director of ecommerce, Heal Furniture. Having been around since 1810, Heal is one of the oldest ecommerce brands around, David Kohn shares the secret of their longevity and highlights key steps to take in reducing returns. David Kohn believes returns can be reduced if products are perfectly visualized, along with the correct specifications. He touches on augmented reality and image rendering in 360, as important tools to achieve this. About David Kohn
David Kohn is a multichannel veteran with a wealth of online and offline retail experience. He is currently driving the digital growth of Heal’s, the world-famous furniture and interiors store. He has previously held commercial leadership positions in major high street names including WHSmith, Waterstones, Borders and Snow+Rock Group. As a self-appointed champion now of the SME, David is a keen proponent of practical solutions that deliver indisputable performance.
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Conceptualized and designed by Ecommerce Next, an independent media organization focusing on eCommerce and PIM, Digital Icons provides byte-sized tips, advice, and best practices to aspiring digital entrepreneurs. With a vision to capture unique experiences of industry experts from around the world, Digital Icons series offers insights beyond borders with real business impact. For more information, please visit
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