We all know this proven strategy yet few of us use it. Charlie Rocket explains to us his proven theory for predicting who is going to blow up in the music industry and where cultural trends are headed. This principal is applicable is many industries not just in the music business industry. This theory doesn't use any email marketing, no strategic planning but what it does use is eyes and ears. Also a willingness to be open to what the new generation has to offer and what they perceive as cool. Everyone that is pursuing entrepreneurship needs to understand this concept to stay ahead of trends, and yes that includes us as music producers. It can seem at certain times that you have to adapt to a new trend that you didn't see coming. For example, there's been a huge shift towards using fl studio 20, and many producers are feeling the pressure to adapt or get left behind. If you can listen to what the younger generation is saying, they will tell you where culture is going and why its going there. It doesn't matter if you're into pro tools, fl studio, presonus or sheesh garage band, if you understand this concept and can lock down how to tap into culture you will always stay relevant regardless of DAW, Industry or business that you're in. Taken From Charlie Rocket Interview on The Producergrind Podcast
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