Behind the Scenes with the Commercial Deparment

Define the strategy. Manage partner relationships. Engage with fans. Promote values. Drive sales. Innovate. Be the voice of the team.

A Commercial Department in Formula 1 plays a vital part in promoting the business and mission of a team, but what’s exactly its role?

Go behind the scenes with Alfa Romeo Racing Commercial Director Yan Lefort and gain a wider knowledge of how a commercial team operates during a race weekend.

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