Claiming the right Instagram handle can be a game changer in terms of increasing your following and establishing credibility on social media. Today's #FAQFridays video offers 3 tips to consider before choosing a #socialmedia handle. #PriorityMarketing #Instagram Say cheese!
If you love a great image, then you likely love Instagram too! Instagram is a fun and creative way to capture, edit and share photos, videos and messages with friends and family. Likewise, for businesses and organizations, Instagram is a great tactic to connect and engage with your target audiences.
But first thing’s first… you have to create your handle! On today’s FAQ Friday, we’re explaining how to create the right Instagram handle and why it’s so important.
Opener: An Instagram handle is a username that a person or business uses to define their profile address. It’s also used so that other profiles can tag you.
Statement: Claiming the right Instagram handle can be a game changer in terms of increasing your following and establishing credibility on social media.
Application: Without creating your preferred Instagram handle early on, it could be harder for fans to find and interact with you – or you could become a victim of cybersquatting on Instagram.
Here are some helpful tips:
1. Check availability
o If possible, before you name your business, check Instagram for username availability.
o If you’re an existing business that’s looking to create a website or social media page, and your desired name is already taken, you’ve got a tough road ahead. Social media platforms like Facebook, Instagram and Twitter have a formal process in place to claim a handle that’s already in use, but it’s not easy, and it doesn’t always work out in your favor.
2. Make it easy to remember
• Your Instagram handle should be easily remembered and match how customers refer to your business.
• The goal is for your username to be easily remembered, just like your website domain.
• Good handles: @starbucks, @barkbox
• Bad handles: @sbux, @bbox
3. Secure it ahead of time.
o Believe it or not, cybersquatters are out there on Instagram, so it’s important to secure your desired handle early on. The goal of a cybersquatter is to create a username that would be perfect for your business, and then ask you to pay them to turn it over to you. It’s imperative for brands to create their Instagram handle(s) prior to announcing a new store or location.
Social media is important for many industries, so making it easy for your audience to find your business on Instagram is imperative.
Do you want to turn on your brand through social media? Give Priority Marketing a call, or visit us online. And if you don’t want to miss out on more PR and Marketing tips and tricks, follow us on our social media channels. Thank you for watching and we’ll see you next Friday.
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