Does learning about culture and the history of the country you want to do business in matter? I would say so... China is vastly different as a key executive who oversea your China team and are making key decisions on marketing and product strategies it kind of pays to learn about Chinese culture so you don't just shut down an ideas and campaigns because you don't understand them...
Check out the entire interview with Savio Chan listen to the podcast here:
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Simplify exist to help foreign businesses to enter and succeed in China by simplifying the process and the complexity around the market.
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