The importance of promoting your work, working as team, so that you succeed , your team succeeds, and the project as a while succeeds. It's really a no brainer for performing artists. This message is aimed at those that fail or become too lazy to promote their recent and upcoming film projects and let the others (such as supporting cast members, producers, etc) do all "the work". Those are people I usually don't want to work with ever again. Great way to burn a bridge with the people that hired you to begin with. Keep that in mind!
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